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The Importance of Good Web Design
The aspire of the study was to decide whether special design
elements and content factors prejudiced trust among users visiting health
websites.
The most astonishing
revelation was that design elements are exponentially more powerful than happy,
in terms of distrust. When asked to describe why they mistrusted a website, 94
percent of comments were straight related to web design elements, while only 6
percent referenced specific content. While the study was directed towards
health sites, it seems sensible that the same basic values would carry over to
other industries. specially, here are some of the elements study participants
pointed to when mistrust a website:
·
Busy or complex layouts
·
Pop-up advertisements
and showy ads
·
Small print that’s hard
to read
·
Boring web design/lack
of color
·
Slow website intros and
load times
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Content Still Matters
Web design strength be most significant, but content is still vital.
When those same participants were asked to provide reasons for why the trusted
particular websites, content played a role in 83 percent of the answers.
Participants liked sites that were informative, relevant, fresh, clear, and impartial.
They specifically enjoyed when sites gave age-specific information and provided
answers for regularly asked questions
The Far-Reaching Effects of Web Design
Both content and web design are extremely
important, and in addition, they go hand-in-hand. Without quality design, your
visitors likely won’t take the time to read the content you've invested in. “Web
design must be viewed throughout the lens of your entire business, or it will
fall flat.” And while your site design should make happy human eyes, it also
impacts other areas of your company – specifically SEO, branding, and
conversion rates.
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