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Here's our list of 2015's crucial trends. Some ideas are
featured in net magazine's feature. Most controlled here are exclusive, and you
won't read them anywhere else.
01.Massive background
images
More massive background images in 2015, "used beside
rich typography and subtle parallax effects", largely due to the lead taken by massive brands such as Apple
and Google Nexus.
02.
Card-based design
Card-based
design will be big: "Content needs to fit on different types and sizes of
screen, and cards are the easiest way to make that work across platforms."
He adds this presents a design challenge, since cards can be dull, "but
we're seeing fun, clever takes on this from companies like Google".
03.
Digital-first branding
As more
companies realize their customers' primary experience with them is online,
we'll see more digital-first-approach to branding". Companies
"ditching customary branding agencies who treat the web with the same care
as a branded mug", instead "commissioning digital agencies to imagine
a brand that works first online before filtering down to other channels.
adds this may
result in "more brands with responsive, fluctuating logos," which
will "force designers to think about a logo from 'big picture' to 'minute
detail' as it scales".
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04.
Open data
open data's been on the go up, but many digital spaces remain
"more closed than ever" and so "leaders such as The Open Data
Institute are working to promote more openness". She reckon this will gain
public consciousness in 2015, and projects will respond accordingly, in terms
of publishing and expenditure.
We'll consequently see "more public and private companies
making data and content available". In turn, this will result in
"some pretty stunning services being created.
5.
Responsive design – Evolved it
Expects the
industry to "continue maintaining simple and minimal aesthetics,"
with the web "becoming fully customized for different view ports.
But others see receptive
design going further. Thinks we'll see "responsive design practices become
more significant in native apps," in part through a propagation of wearable.
"Apple Watch, for example, relies on a responsive-like flow to accommodate
a small screen, and so while 2015 isn't the year the web and native become the
same, it'll get us much closer."
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