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The layout of the site be supposed to reproduce your strategy and should clearly be user friendly or at least usable for the viewers you mean to target. Most sites should have a site map to be easier for users to steer particularly if the site is better and has numerous navigable pages but also more highly is search engine friendly. The site should be attractive to users but also it should be optimized for the search engines, which is the source of most traffic unless you already have a well-recognized name in the industry. SEO or search engine optimization is one of the greatest strategies to have when designing a web site because of the traffic that originates from this method is free once you have been recognized and ranked in the search engines.
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While designing a webpage you should keep in mind the methods you will use to drive traffic to the website whether it is paid traffic though advertising banners or paid searches through the search engines. You can also utilize SEO or search engine optimization to build free traffic through the site& rsquo;s rankings in user searches. Purchasing advertising if in the plan or budget permitting, the site& rsquo;s design needs to be setup in a way to accurately track the sources of traffic so you know exactly where it is coming from so you can abolish advertising that is not working and increase what is working. Social media can be a great tool to integrate into the strategy to accomplish the goals of your site. Facebook, for example is a great way to build followers with a page and drive more traffic to your site through buzz and word of mouth that is passed around the popular network site like wild fire.
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Facebook also has a great advertising section of the page to create short ads that will display to users when they are browsing other people & rsquo;s pages. The results for paid Facebook advertising are unique in that the results are very quick and the amount of target demographic information available to choose from is much more than any other sites like the search engines. Twitter is also another great tool to use to build buzz around the web about your company or webpage. With Twitter you can also build followers than will continue to check in on your page or website for updates or new products which is a great method of structure a long-term business strategy.
