Effective web design is the one which will force the user to stay on your site. So effective designs play an important role to get customers for your business. There are many factors that affect the usability of a website. Websites that are not well designed tend to perform poorly and will have high bounce rates, low time on site, low pages per visit and low conversions. Here are web design principles that will make your website pleasing, engaging, and effective.
Purpose
When you create your website, each page should have a clear purpose. The website visitors will be looking for information, entertainment and some type of interaction. So you should fulfil the need for your website users in the most effective way possible.
Communication
People want information quickly, so it is important to communicate clearly, and make your information easy to read and digest.
Images
A picture itself can speak a thousand words. Choose the right image for your website which will help for your brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics.
Grid based layout
Use Grid based layouts where the content are arranged into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.
Colours
A good and pleasing colour can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly.
Load time
Everybody hates the website that take a long time to load. User won’t have the patience to wait until your site loads. So make sure your site have less loading time.
Mobile friendly
It is now common place to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly.
Keep these design elements in your mind to create a beautiful and functional design.
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